Keeping you connected to our outdoor heritage

Other Outdoor Media

The Bass Pros Features Top Anglers and Best Bass Fishing Tips on TV

For Immediate Release – Dec. 18, 2014

SPRINGFIELD, Mo. — If you want to fish like a rock star, there’s no better place to learn bass fishing tips than The Bass Pros, which airs on Outdoor Channel Sundays at 3:30 p.m., Tuesdays at 2:00 p.m., and Thursdays at noon Eastern time. Viewers can learn from the world’s leading anglers including Kevin VanDam, Edwin Evers, Rick Clunn, Tim Horton, Ott Defoe, Stacey King, and Brian Snowden.

For eight straight years, bass fishermen have found The Bass Pros to be one of the best shows on TV.  Now, season nine promises to deliver again. When it comes to bass fishing on television, this is the best place to learn how to catch more fish and make your time on the water more productive and fun.

Every episode of The Bass Pros features four to five top anglers who share their secrets for catching more big bass. The show features insightful segments such as In-Depth, which drills into the details to improve your fishing, and Fishin’-in-Five, a rapid-fire segment with the latest tips and current trends. Plus, Bass 101 provides solid advice for novice anglers and those who know their way around a rod and reel.

Tune into The Bass Pros and make sure you record it, too. This show is packed with so many fishing tips, you’ll want to rewind it and watch it again and again. Check out The Bass Pros video clip to get a taste of the fishing advice you can expect to see:

About Bass Pro Shops®
Bass Pro Shops®, which specializes in outdoor fun, operates 90 retail stores and Tracker Marine Centers across America and Canada that are visited by more than 120 million people every year. Bass Pro Shops stores, many of which feature restaurants, offer hunting, fishing, camping and other outdoor gear while their catalogs and website serve shoppers throughout the world. The company’s Tracker Marine Group® (, a leading brand of fishing boats for more than 36 years, manufactures and sells a variety of boats for fishing and cruising. Family fun is on tap at Bass Pro Shops resort Big Cedar Lodge® (, voted number six by Travel + Leisure Magazine as World’s Best Hotels for Families. For more information, visit  To request a free catalog, call 1-800-BASS PRO.  Follow us on Facebook at

Visit Bass Pro Shops online!

Media Contact:
Tammy Sapp

TOP Shooter Targets Cancer for Michael Spellman Benefit

Top Shot’s Chris Reed’s Tactical .308 Masterpiece Shoots for Spellman’s Cure!

 By Kevin Reese

Cancer is a monster. I can scarcely count the number of times someone has reminded me that if I don’t have anything good to say, don’t say anything. So, out of respect I keep quiet on many fronts; however, cancer is not one of them. Cancer is not good, productive, inspiring, kind, peaceful or respectful. The purest definition is simply “monster”! Cancer is not good; it is counterproductive, frightening, nasty, intrusive and certainly not a respectful of one’s time, resources or physiology. I really didn’t have an opinion on it growing up. It never hit close to home, at least until my pop was diagnosed in March, 2011.

Five months after his diagnosis, we lost him. There were no words left unsaid, for that I felt blessed; however, if wishing upon a star was possible, I would have asked for two; one, to spend more time with him and two, that we could have caught it earlier. Fortunately we were afforded the great blessing our spending our childhood through our young adult years, appreciating his dry wit, coy smiles, booming laughter and occasional look that always told us we were in big trouble! By the time he became ill, we were mature enough to handle the news and progress through the illness from start to finish; many don’t get that time with their loved one. Still, many others do get to experience that when the battle is won here on Earth.

I feel blessed in some small way to have experienced it from the perspective of voice. All too often we feel we have no voice when cast into cancer’s downward spiral, but there is a light at the end of that tunnel! Losing someone close to us to cancer is not the end, it’s the beginning; the beginning of using our voice, our finances and our encouragement to make a difference for others battling their monsters. Michael Spellman is the OTHER I wanted to share with all of you.

Michael Spellman’s storybegan long before I heard about it. While on a recent turkey hunt I took a call from good friend Chris Reed, winner of History Channel’s Top Shot, Season Two. After venting about a tom I had missed earlier that morning, I asked Chris what he was up to. Chris quieted a bit, “I’m building a rifle for a friend of mine, Michael Spellman. He’s another friend of mine battling cancer with a great wife and kids. I’m building a special one for him. We’re going to raffle it off and donate the proceeds to his fight. We need to keep him here to raise his kids. Can you help get the word out?”

Chris couldn’t see my reaction but I hope he sensed it through the air waves, I was beaming. Here was a chance to give my voice in chorus with so many others to help a good father win his fight and somehow reconcile the loss of my own; make our loss a purposeful, positive blessing for great kids, a strong woman and a remarkable man. Asking how I could help spawned this article. I can help by telling ALL OF YOU that you CAN make a difference!

Chris has pulled all of his tricks out of the bag to build this amazing rifle, and you can own it! A raffle is currently underway for a modest $5 per ticket. All of the proceeds will be donated to Spellman’s fight. Recently Reed’s masterpiece was displayed at the 141st NRA Annual Meeting and Exhibits, in St. Louis, Missouri. While those who want to make a difference have purchased raffle tickets in person, tickets may be purchased online at

What you stand to win…

Beyond the obvious, winning the fight against a monster with Spellman and many others, you may win the masterpiece Reed not only designed but personally assembled!

Here are the specs you’ve been waiting for:

Remington 700 SPS Tactical AAC-SD

  • Caliber.308 Win w/ 20” Heavy Barrel with 5/8-24 Threaded Muzzle
  • Accepts AAC and 5/8-24 Threaded Flash Hiders, Muzzle Brakes and Suppressors
  • 1 in 10-inch Rate of Twist for increased Bullet Stability
  • X-Mark Pro Externally Adjustable Trigger Set at 3 1/2 pounds
  • NIGHTFORCE 5.5-22×50 NXS Scope w/ illuminated Reticle and Zero Stop Turrets
  • McRee’s Precision Modular Folding TMAG Stock w/ Detachable Box Magazine
  • Starlight – Hard Sided, Watertight, Chemical Resistant, Military Grade Gun Case

CNC precision engraving lets you know just how special this rifle really is; engraved on the left side of the receiver is “Outlaw Custom guns by Chris Reed” with serial # 0001 while “SHOOT FOR A CURE” is engraved on the opposite side, reminding you that your help, along with many others, truly makes a difference!

The rifle will be raffled off at Outlaw Sporting Goods grand opening celebration on July 4, in Greenwood, Mississippi. The winner does not need to be present to win. The lucky winner can pick up the Spellman rifle at Outlaw Sporting Goods or have it shipped to the FFL dealer of their choice.

Feel like you haven’t made a difference? This is your chance to make one! Don’t wait. Get your tickets at


Michael’s Story as published on

Michael Spellman is a lifetime resident of Mississippi and has spent his entire life in rural Carroll County. The 1994 Graduate of Carroll Academy led his high school football team, as quarterback, to its one and only state championship victory. He has also protected his community as Chief Deputy Sheriff and is the son of Carla Shackelford and retired Game Warden “Big” Mike Spellman, a father of two and friend of many.

His fight now is one we all hear about way too often. Michael has been diagnosed with cancer. He has not asked for help nor would he even consider such a gesture, but it is our duty as friends of Michael to help him just as he has helped so many.

We are asking for anyone willing to make a donation or to purchase a raffle ticket to do so in his honor.

ALL proceeds go directly to Michael and his family to help with medical expenses and to seek out the best treatment they can afford. Michael does not have any insurance to cover these costs and has sold practically everything he owns to keep from burdening others.

We ask that you please help in any way you are able; please know your contributions will be treasured.

Finally, please take a moment and ask the Lord to look over Michael and his family, and pray that we can help them find peace through this difficult journey, AMEN… and Thank You! 


MeatEater Featuring Steven Rinella Premieres January 1st on Sportsman Channel

Sportsman Channel and Steven Rinella Announce New, Exclusive Original Production

New Berlin, WI – Sportsman Channel, the leader in outdoor TV for the American Sportsman, has secured a partnership with author, hunter and outdoorsman Steven Rinella, to launch the new original series, MeatEater. The weekly half-hour series is a Sportsman Channel original production with Emmy-winning production studio, Zero Point Zero, and will premiere on January 1, 2012 at 9 pm E/P.

 Growing up in the Midwest’s great outdoors – hunting, fishing and trapping from a young age – Rinella has always viewed the world through the eyes of an ancestral hunter/gatherer. Entranced by early man’s skill, ingenuity and sheer determination to survive and thrive under challenging circumstances, Rinella has made it his life’s work to cultivate those same qualities – and encourage people to recognize it in them. Raising a family and working as a writer in New York City, Rinella is an effective ambassador of the sportsman’s lifestyle to urban and suburban audiences.


Fresh off the success of his series “The Wild Within,” and numerous national magazine articles and two books, Rinella is ready to feed fans’ appetite for tracking prey to create mouth-watering fireside meals. In MeatEater, Rinella will deconstruct and master any hunting technique; track and pursue prey; and procure his own food. Whether tracking black-tail deer in the remote Alaskan wilderness, or rooting out Javelina in Texas, Rinella will defer to his back-country roots, challenging himself at every corner while providing nail biting adventure along the way.


“We are big fans of Steven’s story-telling on TV, in magazines, and in his two terrific books,” said Gavin Harvey, CEO of Sportsman Channel. “He is extraordinarily talented at conveying the emotional and spiritual aspects of what it means to be a hunter, what really drives us to prey on and consume wild game. With the premiere of MeatEater on Sportsman on New Year’s Day, fans of great outdoor TV have another reason to pop the champagne.”

“Hunting to me is primarily about the acquisition of food – that is the most important thing to me,” said Steven Rinella, host. “Quite simply, I like to eat wild game. That said, I have a great respect for the trophy element of hunting – I love the emblem of deer antlers and bear skulls. I also have a great respect for the adventure – I love the journeys, the places I get to go, and the people I get to hang out with. But all of that falls under the umbrella of hunting for my own food. Essentially, I am a hunter because I am a MeatEater.”

MeatEater will showcase Rinella in his best form – from hunting Black Bear in Alaska to tracking a Mountain Lion in southern Arizona. But Rinella can also bowhunt as he proves when he goes after Javelina in west Texas. Plus, he joins a biologist friend on a riverboat through some of the most untouched wetlands in Alaska for big-time duck hunting.


Each episode will end with Rinella preparing the day’s harvest for a mouth-watering meal. When Rinella chases the elusive Aoudad sheep in Texas, he prepares a North American style clay pot sheep. “When I eat a wild animal that I respect and admire, I feel like I capture some element of that animal and take some of that wildness into myself,” said Rinella. “Without that feeling – essentially tasting the wild – the experience of hunting is incomplete. And if I am going to eat it, I had better give the animal the respect of cooking it properly and with great care.”

Steven Rinella is an avid outdoorsman, writer, and television personality best known for his ability to translate the hunting lifestyle to a wide variety of audiences. He is the author of “The Scavenger’s Guide to Haute Cuisine” and the award-winning “American Buffalo: In Search of a Lost Icon.” Rinella’s writing has appeared in such publications as the New York Times, Glamour, Men’s Journal, Outside, New Yorker and more traditional hunting and fishing publications like Field and Stream. He is a columnist for Petersen’s HUNTING, has appeared on NPR’s All Things Considered, CNN’s American Morning and Fox and Friends.

About Zero Point Zero:
Zero Point Zero is an Emmy Award Winning television and digital content company that has produced over 225 hours of television in 80 countries around the world, including the critically acclaimed Anthony Bourdain: No Reservations and Diary of a Foodie. Specializing in distinct storytelling, a handcrafted look and feel, international destinations, and food-oriented programming, Zero Point Zero has produced television shows for Discovery, Travel Channel, History Channel, PBS, and Bravo. In 2011, Zero Point Zero expanded into other media and content platforms, launching two iPad Apps and Quarterly publication (Lucky Peach) as well as Zero Point Zero Live, an exclusive talent management and lecture agency.

About Sportsman Channel:
Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches almost 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit, follow on Twitter, @SPORTSMANchnl (, become a Fan on Facebook, and download Sportsman App at

Media Contacts:
Sportsman Channel
Michelle Scheuermann 262.432.9100 ext. 111

ZPZ Media
Helen Cho, 646.597.4653;

Dennis Dunn Hits the Bulls Eye with Barebow!

A quiet yet no less legendary bowhunter chronicles his incredible quest!

By Kevin Reese 

Looking back over my years as a bowhunter I’ve always had a fascination with heading outdoors with stick and string; in fact, even as a Cub Scout I remember how fun it was to fling arrows into giant bales of hay. As an adult I can honestly say that fervor has never left. I am just as committed to traditional sports as I ever was; actually, since taking on bowhunting in my early 30’s I can say my passion for archery has grown exponentially over simple target shooting. So much so that I found myself teaching bowhunting and archery seminars! I am truly an addict.


Beyond hunting, I am also passionate about the history and milestones richly present in our archery and bowhunting heritage. Names like Fred Bear, Glenn St. Charles, Saxton Pope, Ben Pearson, Pete Shepley, Gail Martin, Chuck Adams, Doug Easton, Ted Nugent and young icon, Fred Eichler, fascinate me to no end. Reading their stories, catching footage of their adventures on my television set or visiting with them at one of the increasing number of trade shows or conferences I attend only serves to fuel my desire to be the best I can be in the bowhunting realm; further, to leave a legacy for my sons that allow them to utter my name in outdoor industry circles without reservation. But, while those archers and their stories are nothing short of legendary, Dennis Dunn also quietly roams those ranks and should be considered shoulder to shoulder among them. Read on…


I met Dennis Dunn last year at my Professional Outdoor Media Association (POMA) conference. We spoke shortly after my arrival and I immediately recognized Dennis as one fitting the ranks of those named earlier. The more we talked the more I appreciated Dunn as a fellow bowhunter but I had no idea of the significance of his contribution to our bowhunting tradition until he mentioned a book he wrote. “It chronicles my 40-year quest for North America’s Big Game 29 with a barebow.” My jaw dropped. He noticed my excitement and asked if I would like to preview the book.


Dunn’s coffee table book, Barebow! An Archer’s Fair-Chase Taking of North America’s Big-Game 29, is a 504-page, 9-pound masterpiece! Barebow! took top honors in 2010, earning the prestigious, Mossy Oak sponsored Pinnacle Award for Best Book, at the Professional Outdoor Media Association’s (POMA – annual conference.


In 2005, Dennis became the first bowhunter in history to complete the North American Super Slam with a barebow; a barebow is a long bow, recurve bow or compound bow void of any devices used for aiming; in short, archers and bowhunters refer to this style as instinct shooting. Since Dunn completed this feat in 2005, two others have now joined him in what is widely regarded as the most difficult challenge currently afforded modern day bowhunters.    


Dunn writing is vivid and fluid. He paints his adventures (and misadventures) with words that enveloped me and took me along on his quests. The imagery in text he creates throughout Barebow!’s pages is cinematic and grand in scope while black and white illustrations and full color paintings by world renowned wildlife artists Hayden and Dallen Lambson both fill and separate Dunn’s exploits; the father and son Lambson team contributed depictions of each of North America’s big 29 species, each one leading the reader into another of Dunn’s amazing stories. Barebow! is also filled with a comprehensive collection of Dunn’s personal photos, taken over the course of his 40-year quest. What you won’t find in Barebow! are photographs of Dunn posing with his trophies. One of his primary goals when authoring Barebow! was to create a treasure both hunters and non-hunters could enjoy. Currently, according to Dunn, one-third of his sales are to the non-hunting population. 


During his quest , many of Dennis’ trophies, 21 to be exact, landed upon the pages of Pope and Young’s record book while his the final trophy, a Grizzly Bear, taken in 2004 with an 8-yard heart shot, became the world record, measuring a hefty 26 5/16. The bear is currently housed at the Pope & Young Club/St. Charles Museum in Chatfield, Minnesota.


If you’re looking for something to sink your reading teeth into, jump on Barebow! It’s not just a book; it’s a treasure, a family heirloom! I feel profoundly lucky to own a copy of Barebow! Moreover, since meeting Dunn, reading his book and corresponding with him, I’m proud to call him a friend. Barebow! truly chronicles a legendary hunter’s hunger for that which no other had ever achieved and does much to promote our shrinking heritage. Reading Barebow! will give you a greater understanding of the hearts and minds of bowhunters past, present and future. Dunn exemplifies all that is good in bowhunting and strikes a bullseye in sharing it!


Barebow! is a must-own for bowhunters and a should-own for everyone else!


Barebow! An Archer’s Fair-Chase Taking of North America’s Big Game 29 may be found at,, and many other places online. The book retails for $95; limited edition with author and artists’ signatures, gilt-edged pages, leather spine, slipcase box, and premium cloth cover is also available for $195.


Visit to learn more about the incredible artwork of father and son team Hayden and Dallen Lambson.  


Hunt hard, hunt often.

“Take it off AUTO!” Videography Workshop offered in Jacksonville, Texas

Alpha Omega Video – Bringin’ the Outdoors In!

Alpha Omega Video is offering a videography workshop on June 3 – 5, to anyone interested in capturing outdoor memories, especially that hunt of a lifetime! All training and filming is scheduled to take place at the Stretch-A-String Bowhunting Ranch, near Jacksonville; in my opinion, the 3,000-acre jewel of east Texas.

Workshop objectives include:

  • Understanding basic manual control
  • Learn shot scenarios and framing
  • Introduction to vital equipment
  • Tips all videographers should know before going afield

Professional hunter and videographer, Jason Mears, teaches filming strategies, what works and what doesn’t, based on the real life experiences from the perspectives of both videographer and hunter.

Learn what equipment is need, what equipment you want and when it’s important to use them. Students leave with a basic working knowledge necessary to successfully capture our outdoor heritage’s most memorable moments and tips to make your footage really stand out to your audience. More importantly, the knowledge and skills learned in this workshop ensure the improved footage you capture is ALSO easy to edit!

Mears’ professional videography credits include:

  • TNT Outdoor Explosion TV
  • The Experience TV
  • Trophy Hunter TV
  • Down the Road TV
  • Quest for the One TV
  • Hunting with the Judge TV
  • Buck Ventures TV
  • American Huntress TV

Mears has filmed professionally across the United States, Canada, Mexico, South America and Africa.

The fee for this course is $495 and requires a preregistration deposit of $200. Space is limited; register as early as possible. Food and lodging is provided at no additional charge.

Send deposits to:

Kelly Garmon
PO Box 43
Coupland, TX 78615

Complete details, including directions and course curriculum, are available by calling Kelly Garmon at 512-636-1798 or e-mailing

Forever A Marine

Russell Lynch, a personal friend of mine, wrote this uplifting, downright motivating article commemorating the birth of a brotherhood that will forever unite us with scores of other Americans, past, present and future. Thanks for sending out this article, brother.

Happy Birthday Leatherneck!  Semper Fidelis.

Original Post by Russell Lynch, Blog, Posted: 09 Nov 2010 09:48 PM PST

Forever A Marine

On this date, 235 years ago, in a small tavern in Philadelphia, a man by the name of Samuel Nichols gathered a group of dedicated men who stood ready to serve their country.  On that night, the very first man was enlisted into what is now known as the Worlds Finest Fighting Force: the United States Marine Corps.  Led by Nichols, they had no idea what they had begun.

To become a U.S. Marine the test is hard; everything you’ve heard about USMC boot camp is true.  Without experiencing it yourself, you can’t really understand it and I can’t really explain it.  But the rewards are worth the blood, sweat and tears it takes to pass.  And you will never be the same.  Never.

You see, the saying is true: “Once a Marine, Always a Marine”.  In fact, the title “U.S. Marine” is forever and even beyond.  Marines are never forgotten, they live among us even after their service on earth is complete.

After my enlistment as an active Marine was over in 1988, my “Prior Marine” status had just begun.  It’s where I am now, it will continue until my earthly enlistment has ended.

To become a U.S. Marine requires that a person make a life-long commitment to something bigger than themselves.  Most of us don’t get that going in.  It requires commitment to God, Country and Corps.  And then the day comes when we join the ranks of “Prior Marine”, and now we add service to family and community to our list of commitments.  We have influence over everyone we come in contact with, no matter where, no matter what age.

For we are Marines for life.  We are accountable for our actions, or lack thereof, for life and beyond.  The Marine Corps doesn’t expect you to quit being a Marine once your enlistment is complete, Marines are ingrained from the first day of boot camp into a special brotherhood with a special bond, they are trained with integrity and are expected to carry on as trained, forever.

The Marine Corps expects it’s men and women to carry on after their enlistment is complete, to become leaders in society, to continue to be first to help, first to assist and first to fight, only now in our own communities instead of on foreign soil.

For those who have not been a Marine, always remember this: for 235 years, the Marine Corps has not only provided the world with the “Finest Fighting Force”, they have made a difference in countless walks of life, in the past, now and forever.

They are proud, but humble and each and every Marine since 1775 is a true American hero.

For those of you that have earned the title of U.S. Marine, you know what is expected of you, so get to it.  It’s in you to continue to serve as a Marine, now and until your death. And when your time on this earth is done, another Marine will be taking on the title of “Prior” and he/she will take it from there, and forever and beyond.  Our duty to service, our fellow Marines and all Americans is never ending.

There has never been a better time in world history to serve this great country than now.  Our country is wounded and torn and needs our service now like never before.  Remember to commit yourself to a cause bigger than yourself, and this country is just that.  America is and always will be, bigger and more important than any one person.  We have the skills and the dedication to make a difference, so reach down inside yourself and get it done.

As our USMC history has shown, there is not problem or situation that a dedicated, committed, organized group of Marines can’t get control of.

I would suggest we start at a place that we know best:  right where we are.  Show every American to your north, south, east and west to see America like a Marine does.  Let them see America through your eyes.  By doing this one thing, you have committed yourself to a cause bigger than yourself.  Just imagine an American with the same pride and integrity as they instill in Marines from day one of boot camp; an American that is proud of this country; an American that is dedicated to getting it straightened out.  And we will come through these trying times we find ourselves in, stronger and wiser.

Our country has a lot of problems right now, but nothing that Americans can’t handle.  If we look at these problems as a battle, through the eyes of a Marine, it is the perfect battle to fight and as always, one with victory on the other side.

First, we won’t be on foreign soil and we won’t be fighting a foreign enemy.  We’ll be fighting with Americans.  Secondly, we already have Marines embedded with Americans (ourselves).  As Marines, we come from all walks of life, religions, and races; we are everywhere.  Third, we the Marines, know better than anyone how to fight battles that politicians from one country or another start, but we can finish.

Although the perfect battle, it will still be a hard and long one.  Americans need jobs, healthcare, food, housing, ….the one thing that the Marines can provide to all Americans, is pride and hope.  And the best way to continue is to serve our fellow Americans is to simply let them see this country we love, through our eyes.  It costs nothing but time; we are Expert Americans, Professional Americans, and we have much to share.

As for the war we are fighting on foreign soil, every Marine needs to thank our civilian Americans for their support and prayers for ALL service members that have fought and are fighting, and those that gave their all.

To all other branches of the US Military, thank you.  Thank you for all you’ve done, thank you for all you continue do.  And please help us to continue to serve, now and forever, for you have the same great love for this country as we do.

Let the 235th Birthday of the “Worlds Finest Fighting Force” be the day we recommit ourselves to serve our country and fellow Americans.  Help one American a day, every day.  Instill in them, as it was ingrained in us, to remain faithful to the mission: don’t just be a good American, be a dedicated, pride-filled and committed one.

Happy Birthday, Semper Fi!

Forever a Marine,

Russell Lynch
Active Prior Service Marine
10 Nov 2010

Sportsman Channel, InterMedia Outdoors Announce Multimedia Partnership with Union Sportsmen’s Alliance

Network’s Labor Day Weekend Tribute to the American worker Kicks-Off Multifaceted Partnership to Advance Conservation, Habitat and Access for Sportsmen Nationwide


New Berlin, Wis. (September 2, 2010) — Sportsman Channel, the leader in outdoor TV for the American Sportsman and InterMedia Outdoors, the largest outdoor media group in America, have created an unparalleled multimedia partnership with the Union Sportsmen’s Alliance (USA), North America’s premier hunting and fishing organization exclusively for union members and their families. This partnership will take effect immediately with Sportsman Channel dedicating Labor Day Weekend as a tribute to America’s working men and women with a continual run of public service announcements (PSAs) featuring AFL-CIO President and USA Chairman Richard Trumka.

The three outdoor industry powers are joining forces to advance conservation and access issues that are vital to sportsmen and women. The partnership will include numerous multi-platform content and marketing components including on-air, digital, on-demand, print, social media, and event-marketing.

“We are honored to begin working with USA in a partnership that goes above and beyond anything in the outdoor media category,” said Gavin Harvey, CEO of Sportsman Channel. “Starting this Labor Day Weekend, union sportsmen will have a louder voice in the fight to continue the traditions of hunting, shooting and fishing in America.”

“Millions of union members hunt, fish and shoot, and they make up a large portion of the audience InterMedia Outdoors targets through its extensive network of television, magazines, radio and websites,” said Trumka. “We are excited about this partnership between InterMedia Outdoors, Sportsman Channel and the USA as it will enable us to make a stronger connection with our members and better demonstrate labor’s commitment to conservation and our outdoor heritage.”

As part of the partnership, Sportsman Channel will become the exclusive home to USA’s Brotherhood Outdoors beginning the third quarter of 2011. The show celebrates union sportsmen from around the country who work hard building America and are passionate about hunting, shooting, fishing and preserving our outdoor heritage for this generation and beyond. Hosted by Tom Ackerman, Brotherhood Outdoors offers members the chance to either join Tom for an outfitted hunting or fishing trip or invite him to participate in their local outdoor pursuit.

In order to advance the mission, the companies have created an integrated marketing campaign involving advertising in a selection of InterMedia’s portfolio of magazines and websites, including industry-leaders Guns & Ammo and Petersen’s Bowhunting, as well as additional PSAs and tune-ins on the network to give further exposure to USA’s cause as well as Brotherhood Outdoors.

“InterMedia Outdoors is extremely excited about this multimedia partnership with Union Sportsmen’s Alliance,” said Jeff Paro, InterMedia Outdoors CEO. “It is beyond just extending exposure to USA in our magazines and on our digital platforms; it’s working together to push and advance conservation awareness and efforts to ensure our outdoor access, habitat and heritage. We have a long history of driving ground support for critical conservation initiatives by interacting with our readers and viewers daily. In the aggregate, no other media company can reach and activate as many sportsmen nationwide as we can, and our partnership with the USA will only enhance this position.”

“The leadership at InterMedia Outdoors has been supportive of the Union Sportsmen’s Alliance since we first launched in 2007,” said Fred Myers, USA Executive Director. “We look forward to expanding our relationship and working with Jeff Paro and Gavin Harvey to build a strategic partnership that will benefit all sportsmen and women in North American including the millions of union hunters and anglers.”

Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit, follow on Twitter, @SPORTSMANchnl (, become a Fan on Facebook, and download Sportsman App at

The Union Sportsmen’s Alliance (USA) is a hunting, fishing and conservation organization exclusively for union members, retirees and their families with a mission of expanding and improving hunting and fishing access and habitat for all, now and in the future. As part of its mission, the USA recently initiated its Boots on the Ground program, which utilizes the diverse skill sets of union members to tackle on-the-ground, place-based conservation projects. Learn more at

The American Federation of Labor and Congress of Industrial Organizations (AFL-CIO) is a voluntary federation of 56 national and international labor unions created in 1955 through the merger of the AFL and the CIO.

Sportsman Channel
Michelle Scheuermann, 262.432.9100 ext. 111;
Amy Sorrells, 404.550.4885;

Union Sportsman Alliance
Kate Cywinski, 615.831.6793,

Sportsman Channel Available as DISH Network A la Carte Option; Proceeds To Support Gulf Coast Fund

Sportsman Channel, DISH Network and Coastal Conservation Association Collaborate To Support Gulf Region Recovery Efforts


New Berlin, Wis. (August 31, 2010) – Sportsman Channel, the leader in outdoor TV for the American Sportsman, today announced the network is available in both SD and HD as an a la carte option on DISH Network Ch. 395. In an effort to raise awareness and funds for Gulf regions working to recover from the recent oil spill disaster, Sportsman Channel will funnel this year’s proceeds from the a la carte pricing to a special “Sportsman Fund” created with the Coastal Conservation Association (CCA) to benefit Gulf coast habitat restoration and research. CCA is one of the largest non-profit marine conservation groups in America.

To help support and bring awareness to these efforts, DISH Network is offering a free preview of Sportsman Channel Sept. 3 – 28. Additionally, Sportsman Channel and InterMedia Outdoors are utilizing all print, on-air and digital assets to further promote the cause. Sportsman will be running on-air crawls and promotional spots, while supporting online at and through social networks like Facebook and Twitter. InterMedia Outdoors will run promotional ads, as well as editorial content where applicable, across its 20 leading enthusiasts websites and 15 print magazines, including perennial brands like In-Fisherman, Florida Sportsman, Petersen’s Hunting and Guns & Ammo, to name a few.

Outdoor enthusiasts can subscribe to Sportsman Channel a la carte by visiting or calling (800) 894-9131. Sportsman Channel and Sportsman HD launched in DISH Network’s America’s Top 250 package in February 2010.

“Because we’re donating our monthly fee to CCA, every new Sportsman Channel SD and HD a la carte subscriber on DISH Network is helping Gulf region sportsmen, families and wildlife,” said Sportsman CEO Gavin Harvey. “We are proud to join DISH Network and CCA in this drive to raise money and also to raise awareness that Gulf communities still need our support.”

CCA has worked closely with government and regulatory agencies since the beginning of the Gulf oil disaster to ensure the Gulf’s habitats, fishing industries, marine life and resources are adequately represented and supported. CCA’s history and experience in marine habitat restoration and coastal conservation will continue to be a vital component in the recovery and restoration of Gulf marine resources.

“We are thankful to have this unique partnership with Sportsman Channel and DISH Network that helps to raise awareness and vital funds to restore the Gulf of Mexico,” said Pat Murray, CCA president. “There are some very positive programs and signs of progress occurring throughout the Gulf, but there is still much to do. This generous program will be an important part of restoring and enhancing the Gulf’s fragile habitats.”

Launched in 2003, Sportsman Channel is the only television and digital media company fully devoted to the more than 82 million sportsmen in the United States, delivering entertaining and educational programming focused exclusively on hunting, shooting and fishing activities. Sportsman Channel is now available in HD, check with your local cable or satellite provider. Acquired by InterMedia Outdoors Holdings in 2006, Sportsman Channel reaches 27 million U.S. television households and is a part of the nation’s largest multimedia company targeted exclusively to serving the information and entertainment needs of outdoors enthusiasts. Visit, follow on Twitter, @SPORTSMANchnl (, become a Fan on Facebook, and download Sportsman App at

Coastal Conservation Association (CCA) is the largest marine resource conservation group of its kind in the nation. With almost 100,000 members in 17 state chapters, CCA has been active in state, national and international fisheries management issues since 1977. CCA’s strength is drawn from the tens of thousands of recreational saltwater anglers who make up its membership. From South Texas to the Puget Sound to the upper reaches of Maine, CCA’s grassroots influence is felt through state capitols, U.S. Congress and, most importantly, in the conservation and restoration of our coastal marine resources. Visit for more information.

Sportsman Channel
Michelle Scheuermann, 262.432.9100 ext. 111;
Amy Sorrells, 404-550-4885;

Alpen Optics Owner and POMA Member Vickie Gardner Wins Prestigous Volunteer Award!

August 13, 2010 – Alpen Optics owner and Professional Outdoor Media Association (POMA) Member, Vickie Gardner, earned accolades today that she never expected, only this time it had nothing to do with optics.

I suspect she is used to awards for producing arguably the best optics available today (and at prices that virtually any hunter can afford), but she did not appear ready to receive POMA’s Betty Lou Fegeley Emerald Cornerstone Award for her extraordinary volunteer efforts within POMA and the outdoor industry in general.

My definition of “hero” is someone who “does human exceptionally well” and throughout her tenure with POMA (and certainly well before that), she has exemplified just that. She is a hero to many of us blue-collared hunters simply by offering world-class products and world-class service that should embarrass premium optic companies who price optics well beyond the pocketbooks of most hunters.

By all accounts, she dedicates herself to both Alpen Optics and POMA with the same uncompromising, integrity-driven, grassroots, homegrown, I’m-one-of-you approach. Supporting that drive is the simple fact that Vickie Gardner is one of us, a true hunter and lover of the outdoors that has a sincere appreciation for us average simpletons while maintaining a keen business sense focused on continuing to provide premium-grade optics at prices that are simply unmatched.   

Vickie, thank you from for your unwavering support of outdoor media and blue-collared hunters across the country, you certainly deserved your award today. Congratulations!

Visit Alpen Optics today at and see what you’ve been missing!

*If you have an Alpen Optics story to share I would love to read your comment.

POMA Conference Coming Soon! (Aug. 11 – 14 in LaPorte, IN)

The Professional Outdoor Media Association’s (POMA) 5th Annual Conference begins next week (Aug. 11 – 14) in LaPorte, IN.

POMA is a collection of proven and highly sought after outdoor media members focused on working together to produce both collective and individual growth as well as lend a voice, when needed, to assist in the protection of our outdoor heritage and outdoor media careers. POMA is a fantastic forum for any outdoor media member to gain access to opportunities, resources and mentor programs that otherwise would be incredibly difficult to obtain.

This conference is a demonstration of POMA’s incredibly productive and family modeled approach. Media professionals and POMA corporate partners spend a week together building teams, partnerships and friendships sure to last a lifetime while simultaneously focusing on individual business growth through seminars and mentoring, access to new outdoor products and networking opportunities.

If you’re interested in joining POMA and attending the conference next year, or if you are a company representative interested in partnering with POMA, e-mail me, Kevin Reese,, or visit

I hope to see all of you in LaPorte next week!

Hunt hard, hunt often,